Embedding Audience Development in Your Practice
Learn how to cultivate and grow relationships with your audience through strategic thinking and meaningful human-led interactions. Plan and build an audience development plan for your project or small organisation in this free online session.
Are you a Wandsworth-based creative or working at a cultural organisation in the borough, looking for ways to deepen your relationship with audiences or specific groups you’d like to develop a relationship with?
This practical, step-by-step session will guide you through developing an audience development plan, focusing on participants’ specific needs and short breakout activities to share learnings.
This session will cover:
- Audience development vs marketing – two sides of the same coin
- Understanding who your audience is and what they want
- Breaking down barriers that are stopping your audiences from engaging with you
- How small, low-cost changes can help reach new audiences
- The positive long-term impact of valuing audience development in your organisation
Part of the Welcome To Wandsworth Creative Sessions, this training supports artists and makers to grow their visibility and impact.
This session is led by Francesca Clark a creative producer and arts facilitator based in Essex. She’s currently Producer at Queen’s Theatre Hornchurch, where she leads on producing and programming theatre that connects with local communities and centres new voices. She was previously Executive Producer and Communications and Development at new writing company HighTide, focusing on developing festival and touring audiences.
She’s passionate about empowering creative makers, whether in theatre, performance, or small creative businesses, to grow and sustain their audiences.
This online training session will be hosted on Microsoft Teams and run for 1 hr 30 mins, with a 5-minutescreen break after the first 40 minutes.
