Partner Toolkit

About Welcome to Wandsworth

Wandsworth is the Mayor’s London Borough of Culture 2025. 

Led by Wandsworth Council in partnership with local people and organisations, Welcome to Wandsworth will be a spectacular year-long programme featuring hundreds of events between April 2025 – March 2026.

We will come together to share experiences, celebrate our heritage and our diverse communities, and supercharge our health and happiness. 

Introduced by the Mayor of London Sadiq Khan, London Borough of Culture is an award that sees London’s 32 boroughs bid for funding to stage a programme of cultural events and initiatives. Wandsworth follows Croydon (2023), Lewisham (2021), Brent (2020) and Waltham Forest (2019).

How We’ll Work With You

Someone from our team will be in touch with you about marketing and communications, including a request for images and marketing copy to promote your event/project.

Agreeing announcement / launch dates 
We will want to work together to agree key dates, so please don’t confirm these without speaking to us first. With a high-volume programme and a busy year for culture in general, we’ll want to check for clashes and work with you to make it as impactful as possible. 

Promotion as part of Welcome to Wandsworth
Once ready to announce, we’ll include your event or project on Welcome to Wandsworth website, with any agreed ticketing run through our ticketing provider, or selected ticketing partners. We will promote it on social media, and Welcome to Wandsworth and Wandsworth Council emails as well as any relevant press releases.  

A note on the info you supply

 Please note that we reserve the right to edit submitted marketing copy for inclusion on the website and to tailor it for different audience groups. We know our audiences and have lots of experience of what works best in certain circumstances. Any proposed major changes will be run past you first.

Using the Welcome to Wandsworth Brand

It is important that you reference Welcome to Wandsworth and include branding on marketing assets you create, such as flyers and posters. Please also reference Welcome to Wandsworth on relevant pages of your website, newsletters and in social media posts (more on this below).  

We have prepared a partner toolkit make things as easy as possible. Below are some direct links to files and assets that you may find helpful.

Please follow Welcome to Wandsworth brand guidelines when creating marketing assets and share key collateral (flyers, posters, videos etc.) for sign-off to culture@wandsworth.gov.uk. 

As a minimum, collateral must include:

• The Welcome to Wandsworth logo
• The Welcome to Wandsworth core partner logo lock-up. 

This features the Mayor of London, Arts Council England, National Heritage Lottery Fund and Wandsworth Council logos as a single file. Please do not alter this, as it is part of our funding agreement with these funders.

Please note: If your project has not been directly commissioned or funded by Welcome To Wandsworth, we have crated an affiliate logo, Made In Wandsworth, which you can download and use freely here.