
SADBOI
SADBOI is an explosive, personal story of understanding and unravelling, following acclaimed hip hop performer Sim.
Sim is carried around by his thoughts, a struggle that’s complicated by modern distractions and issues that need addressing. Devised, choreographed and performed by Simeon ‘Kardinal’ Campbell with the dancers: Kenji ‘Tengu’ Matsunaga Jazmyn ‘Kestrel’ Raikes Yasmin ‘Roadrunner’ Edwards Matt ‘Canary’ Biancheri Will Timpson. SADBOI features embedded BSL, to welcome D/deaf audiences and enhance their experience of the work.
Simeon Campbell is a CODA (child of deaf adults) with BSL his first Language. He has worked in the commercial sector, performing alongside Beyoncé, Dua Lipa, FKA Twigs and Little Sims. Sim is a long-standing member of BirdGang and SADBOI was supported during their unique HATCHWORKS residency in 2024. Further support for its development has been provided by Camden People’s Theatre (Seed Commission 2024), Arts Council England and Stanley Arts.
Liberty Festival is the Mayor of London’s flagship disability arts festival, platforming some of the most exciting disabled creatives, showcasing bold, innovative work for free that excites, challenges and reframes disability for audiences across the capital and hosted in each London Borough of Culture.