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Sim Campbell sits centre stage on a sofa. He is a black man with dyed dreadlocks, wearing a black vest, grey shorts and white socks. He's surrounded by mysterious figures wearing trench coats, masks and hats. They frame him as they pass objects to eachother, behind and around him. But Sim is looking intently at his own hands, which are held up in front of him as he uses sign language.
BirdGang & Simeon 'Kardinal' Campbell

SADBOI

Date
Fri 26 Sep 2025

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SADBOI is an explosive, personal story of understanding and unravelling, following acclaimed hip hop performer Sim.

Sim is carried around by his thoughts, a struggle that’s complicated by modern distractions and issues that need addressing. Devised, choreographed and performed by Simeon ‘Kardinal’ Campbell with the dancers: Kenji ‘Tengu’ Matsunaga Jazmyn ‘Kestrel’ Raikes Yasmin ‘Roadrunner’ Edwards Matt ‘Canary’ Biancheri Will Timpson. SADBOI features embedded BSL, to welcome D/deaf audiences and enhance their experience of the work. 

Simeon Campbell is a CODA (child of deaf adults) with BSL his first Language. He has worked in the commercial sector, performing alongside Beyoncé, Dua Lipa, FKA Twigs and Little Sims. Sim is a long-standing member of BirdGang and SADBOI was supported during their unique HATCHWORKS residency in 2024. Further support for its development has been provided by Camden People’s Theatre (Seed Commission 2024), Arts Council England and Stanley Arts. 

Liberty Festival is the Mayor of London’s flagship disability arts festival, platforming some of the most exciting disabled creatives, showcasing bold, innovative work for free that excites, challenges and reframes disability for audiences across the capital and hosted in each London Borough of Culture.

Event Performance Details

Fri 26 Sep
19:30 (1 hour ) - Battersea Arts Centre

Event Location

Battersea Arts Centre

Venue Info
160 Lavender Hill
London
SW11 5TN
View on Google Maps 020 7223 2223

Need to Know

Genre
Dance
Free Event
Pricing
Free
Recommended Age
Young People 13-17
18+
Accessibility
BSL
Audio description
Captioned
Mostly visual
Content Warning
12+. Scenes referencing mental health challenges, suicide and drug use SADBOI follows a character's real struggles with ADHD and mental health illness. These are depicted in both a light-hearted and very serious, intense way. The story include a scene where audio from a real telephone conversation about ADHD diagnosis plays. There is a reference to suicide by hanging. Ultimately this is a story of hope and triumph over adversity. Please note there is also: use of haze, strobe lighting, use of e-cigarettes, and loud noises.
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