Postcard

Colour postcard showing 'Market scene - Jamaica W.I.' 1960s-1970s.

This postcard depicts a market scene in Jamaica. A couple of tourists, wearing colourful dresses with a style that places this photo in the 60s-early 70s, are buying fruit from a market stall. One of the women hold bananas while the other is carrying a bright floral straw handbag and wearing a straw pink hat. A woman in a blue dress, the owner of the stall, sits on the left, holding bananas while a child beside her wears a striped shirt and a straw hat that covers his face. The market stall is overflowing with tropical fruits like watermelons, mangoes, apples, and bananas, arranged in baskets. Other marketgoers and stalls are visible at both sides of the central composition, adding depth and atmosphere to the scene.

This postcard was sent to Mrs. S. Wilson, the donor, by Harry and Phillis, who migrated back to their country of origin, Jamaica. Mrs. Wilson was originally from Jamaica and emigrated to Wandsworth.

John Hinde (1916-1997, UK) was one of the most famous postcards photographer, not only of the Caribbean but also of Great Britain and Ireland in the late 1960 and 70s. The way he shot, and its aesthetics have continued to be influential in the postcard photography. John sold millions of postcards worldwide under his company, John Hinde Studio, where he and other photographers maintained a clear vision and aesthetics. Photographer David Noble, Joan Willis, Elmar Ludwig (author of this photograph) or Edmund Nägele worked with him producing the photos for all his postcards.