How to Build a Marketing Campaign

Are you a Wandsworth-based creative or working at a cultural organisation in the borough, looking for clearer ways to promote your work?

This practical, step-by-step session will guide you through planning a focused marketing campaign, using real examples and short breakout activities designed to help you apply each step to your own work.

You’ll learn how to:

• Choose a clear focus for your marketing campaign
• Turn ideas into a simple plan
• Clarify who you’re speaking to – and what matters to them.
• Decide where to share your work
• Understand what’s working (and what isn’t)

Part of the Welcome To Wandsworth Creative Sessions, this training supports artists and makers to grow their visibility and impact.

This session is led by Layla El-Deeb, an arts marketing specialist with more than 15 years’ experience helping creative projects find their audiences. She’s currently Director of Marketing and Communications at Battersea Arts Centre, and has previously worked with organisations including the Albany, Royal Court Theatre, and Artsadmin. Layla also led the marketing strategy for Lewisham’s London Borough of Culture year — celebrating creativity in communities across the borough.

This online training session will be hosted on Microsoft Teams and run for 1 hr 30 mins, with a 5-minutescreen break after the first 40 minutes.

Image: Moving Viewpoints at Tooting Market as part of Wandsworth Arts Fringe 2025.