Introduction to Marketing

Are you a Wandsworth based creative or working at a cultural organisation in the borough and interested in finding out more about Marketing?

Discover the fundamentals of marketing including:

• What marketing is
• The different types of marketing
• How to define your audience
• How to promote your work with confidence

This session is led by Layla El-Deeb, an arts marketing specialist with more than 15 years’ experience helping creative projects find their audiences. She’s currently Head of Marketing and Communications at Battersea Arts Centre, and has previously worked with organisations including the Albany, the Royal Court Theatre, and Artsadmin. Layla also led the marketing strategy for Lewisham’s London Borough of Culture year — celebrating creativity in communities across the borough.

This online training session will be hosted on Microsoft Teams and run for 1 hr 30 mins, with a 5 minute screen break after the first 40 minutes. Part of the Welcome To Wandsworth Creative Sessions, this series supports artists and makers to grow their visibility and impact